Guide: What Is Basic Attention Token?

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Cryptocurrencies and tokens have found application in almost all spheres. One such sphere is online advertising. The Basic Attention Token (BAT) aims to improve the efficiency of digital advertising. The token uses the Ethereum Blockchain as an infrastructure. Problems of Digital Marketing Industry Presently, online marketing agencies use archaic marketing methods. While this is widely … Continue reading “Guide: What Is Basic Attention Token?”

Blockchain Technology Could Enhance Transparency in Advertising

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It seems like blockchain is the solution that we have been waiting for in the billboard advertising space. Think of a situation where you are walking past a billboard and you only see ads that are relevant to your interests. Therefore, it seems that’s the future of billboard adverting and blockchain is at the core … Continue reading “Blockchain Technology Could Enhance Transparency in Advertising”