The Basic Attention Token (BAT) is breaking to multi-month highs.
After breaking above its 50-day moving average, the coin broke to $0.236. It’s now challenging double top resistance at this price level. If it can break out here, we could see a potential test of $0.30, near-term.
All as the coin picks up momentum on the Coinbase Effect
Over the last few months, the token has grown in popularity. In fact, its Brave Browser has become a top choice for Internet users looking for extra security. Better yet, the browser reportedly rewards Internet users with tokens for viewing advertisements.
What is Basic Attention Token (BAT)?
BAT is a project built on the Ethereum blockchain that addresses three key groups of an advertising ecosystem. These include the users, publishers and advertisers, for example.
At the moment, digital advertising publishers collect personal information on users that visit their sites. They then use this data to provide targeted ads to users. The revenue created by doing so is what keeps the publisher in business.
Unfortunately for publishers, users have become quite numb to ads. In fact, they won’t click the ads. As a result, in an effort to get a simple click, publishers will create obnoxious ads. Then, in retaliation, users have installed ad blockers. That means less money for publishers.
The BAT Solution to the Problem
The BAT Brave browser has privacy protection built right into it. That way the collection of private data goes out the window. However, it captures user behaviors, which it records on a ledger that can be used for targeted advertising.
With the BAT browser, users can opt into receiving specific ads.
In return for clicking on an ad, users are rewarded with BAT tokens.
Users are being monetized and they they receive fewer ads. Advertisers and publishers are happy with better revenue. In addition, users are no longer hit with garbage ads and the potential for fraud. In short, BAT is creating a win-win-win situation. Things could be even more rewarding if the coin is added to Coinbase.com.
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